MILO ACTIVE PILIPINAS CONTINUES TO ENCOURAGE YOUTH IN 2025

By Athina Angliongto - 12:53:00 PM



MILO reinforces its partnership with the Department of Education (DepEd), the Philippine Sports Commission (PSC) and the Philippine Olympic Committee (POC) in its launch of the MILO® Active Pilipinas. From left, SEA Games Karate Medalist and MILO Ambassador Jamie Lim, POC Marketing Head Nikko Huelgas, DepEd Bureau of Learner Support Services Director IV Miguel Angelo Mantaring, Nestlé Philippines SVP and Business Executive Officer for Beverages & Confectionary Veronica Cruz, PSC Commissioner Edward Hayco and MILO Philippines Head of Sports Carlo Sampan.




With more than 4,000 sutdents, parents, teachers and representatives in attendance, MILO Active Pilipinas painted Mandaue City, Cebu, with the color green when it launched the nationwide movement of promoting active lifestyles and sports participation among the Filipino youth.


Thanks to this campaign, MILO Active Pilipinas is designed to inspire Filipino families to live an active lifestyle with the help of on-ground and online sports programs such as the following: National MILO Marathon, MILO Sports Clinics and MILO Barangay Liga. These programs encourage the youth to participate in sports and also enhance their physical literacy.


Students from Mandaue City Central School enthusiastically participate in the launch of MILO Active Pilipinas, a nationwide movement promoting active lifestyles among Filipino youth. The event featured engaging fitness activities, highlighting MILO’s commitment to fostering health and wellness through sports.



“Every child deserves the opportunity to run, to play and to thrive through structured school sports programs, inclusive policies and strong partnershipsThat is why we are incredibly grateful to our partners from MILO for their years of continuous advocacy in expanding sports to every learner. We share the value of commitment to championing an active and healthy nation. And together, we are making a large impact and a difference in the livest of the Filipino” – Dr. Miguel Angelo S. Mantaring, Director VI of the Bureau of Learner Support Services of the Department of Education.


Students of Mandaue City Central School engage in a fun and energetic football drill during the MILO Active Pilipinas launch. The initiative aims to encourage Filipino children to embrace an active lifestyle through sports, reinforcing MILO’s commitment to grassroots sports development.


In addition to the already existing programs, MILO will introduce exciting new initiatives the will tackle real challenges while at the same time, celebrating the power of sports. One example is MILO Safe Swim which is in partnership with Philippine Red Cross. This program is designed to teach water safety and of course, swimming skills while giving kids the confidence to enjoy water activities.

  

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